H & M Conscious A/W 20/21



The new H & M Conscious collection for winter has dropped. It's full of amazing Victorian inspired puff sleeves, art- deco inspired jewelry, wide leg pants that channel Katherine Hepburn, and gorgeous statement dresses.


The jewelry is especially fantastic. It all has serious art-deco vibes; but also hints of Victorian "curiosity" with bug details. My mom is seriously afraid of grasshoppers, so she would not be a fan of this collection!!


Here's what H & M Conscious is, according to H & M itself :


"So, what do we count as Conscious? To qualify for a green hangtag, a product must contain at least 50% sustainable materials, such as organic cotton and recycled polyester — but many of our garments contain more than that. The only exception is recycled cotton, which can only make up 20% of a product due to quality restraints. We are, however, working with innovations to increase this share as soon as possible. To evaluate the materials, we use third-party data and external certifications. By choosing Conscious products, you help us make the fashion industry more sustainable!"


Here are my favorite picks from the collection. Conscious pieces always sell out really fast, so don't hesitate if you see something you like!